SEM

Our Search Engine Marketing services include:

Paid Placement

Basicaly Pay per click (PPC) campaigns (like adwords) can make if it be handle by profesionals wonders.

Contextual advertising

This form can advertise your products or business on other media,in relevant content to your site.

E-mail marketing

Uses e-mail to selected audience in order to advertise your services or company to new or existed customers.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) refers to various marketing techniques used to increase the visibility of the site on the search engines. SEM strategies include search engine optimisation, acquiring pay-per-click (PPC) advertisements or employing a combination of both these options. SEM employs techniques in the creation and design of the website to enhance the organic listings of the search engine. PPC ads are the paid listings where the advertiser would pay the search engine, every time the ad is clicked on.

Advertise on other people’s websites

The newer way to search engine marketing would be to advertise on other people’s websites. It is known to be a win-win solution for the advertisers as well as the website owners. Of all these methods available, keyword ad campaigns could be limited to pre-specified amount of dollars every month. It has to be remembered that the potential clients spend some time on your website before moving on to the competitors’ website. Hence it is important to highlight the benefits and the incentives to purchase from your website. The web pages are required to be concise and specific.

Search Engine Optimization (SEO)

SEM has three major components: search engine optimization (SEO), pay per click advertising (PPC) and paid inclusion. Search engine optimization is the oldest, least expensive and predominant form of SEM. SEO involves seeding the web page with code words and other pieces of information which are attractive to search engines and cause the web page to appear higher in relevant results. Often it is simply a matter of ensuring that search engines find the web page appealing and filled with the necessary information, but it can also include adding extra code words and other information to the page’s coding.

Paid inclusion

Paid inclusion is rare these days, but it does appear at times. This involves paying a search engine to list a particular site higher in the results. Professional organizations and businesses often do this to ensure that their website appears as the first result when their name is placed in the search bar. While expensive, it is a good way to drown out less relevant or copycat sites and domain squatters. It is thus still used by major corporations.

Return of Investment (ROI)

The Return of Investment (ROI) is normally measured in the terms of click-throughs to the website of the advertisers, ‘organic’ search engine rank, leads, website traffic and subsequent sales. The pay-for-placement options are fewer and the webmasters can pay for the number one spot on the search engines by personalised keywords. Even if such as placement may sound lucrative, it requires a huge advertising budget and there are chances of getting outbid by a webmaster willing to pay more for the spot. With the PPC campaigns on the selected keywords, the positioning would vary in accordance to the advertising budget and the popularity of the word selected. At the same time as it is effective in getting traffic, there is no guarantee of sales here.

Search Engines

Search engines are the portals to the internet. There are simply too many pages in too many ways to permit people to surf the web any other way. Enter almost any search term into any search engine and thousands (or even millions) of results will appear. As such it is necessary for anyone putting up a web site for business or social interest to express themselves to the search engine and ensure that their web pages come up to their customers. The way this is performed is what is known as Search Engine Marketing, or SEM.

Pay per click advertising

Pay per click advertising is another form of SEM, and it forms the predominant form of advertising that most people find on the internet. It involves the construction of a simple ad, often only text or a small banner, which pays a search engine or advertising service every time it is clicked. An effort is made to place these ads in the most relevant places, so that those who view them are the most likely to be interested.